Why Odal exists
Most marketing teams can tell you what a click cost. Far fewer can tell you which campaign closed the deal. The ad platform stops at the form fill, the CRM starts at the lead, and the gap between them is filled with spreadsheets and guesswork.
We built Odal to close that gap. It records the ad click, stitches it to the person, and reports the revenue against the campaign that started it, all in one place.
What it does
- Connects your ad accounts. Google Ads, Meta, Microsoft and TikTok connect over OAuth, so spend and campaigns land in Odal without CSV exports.
- Captures every click, first-party. One script records the click ID on your own domain, so the journey survives a cleared cookie and a long sales cycle.
- Runs your pipeline. Contacts, companies and deals, with the source attached to every record.
- Closes the loop. Closed-won deals go back to Google and Meta as offline conversions, so the platforms optimise towards revenue instead of form fills.
Who it is for
Odal is for CMOs, heads of marketing and the agencies that work with them: teams that spend on paid media, sell through a pipeline, and need to show which of that spend turned into revenue.
Who we are
Odal was founded in the UK by Alex and Ollie Ashcroft. Our blog covers what we have learned about CRM and attribution along the way.
Get in touch
For support, product questions or partnership enquiries, email hello@odal.io or visit the contact page.