Alexander Ashcroft
Founder at Odal
BA (Hons) First Class International Event Management with Marketing, BCS Digital Marketing, BCS Marketing Principles and BCS Principles of Coding
LinkedInI run The Bright Brand, where the same problem turned up on every account: campaigns that looked profitable in the ad platform and were not, because nothing followed a click past the form. Odal is the answer to it. It traces each enquiry through to the contract it becomes and sends that back to Google and Meta, so bidding optimises against revenue rather than against leads.
15 articles
- Why Heating Engineers Need CRM to Track Leads8 min readDiscover how CRM systems help heating engineers manage customers, automate service reminders, and increase revenue. Complete guide with practical tips.
- CRM Software for Construction Companies | 20268 min readDiscover how to choose the right CRM for construction companies. Learn essential features, implementation tips, and avoid common mistakes.
- CRM for House Builders & Renovation Companies8 min readDiscover why house builders need specialised CRM systems. Learn how proper attribution connects marketing spend to signed contracts and improves project pipeline visibility.
- Property Developer CRM | Manage Multiple Projects8 min readDiscover how specialised CRM systems help property developers track long sales cycles, manage off-plan sales, and connect marketing spend to actual completions.
- Best CRM for Window & Double Glazing Companies8 min readDiscover why generic CRMs fail window installers and how purpose-built systems transform operations. Mobile apps, scheduling, and industry-specific features explained.
- 5 CRM Features Driveway Installers Actually Need8 min readStop guessing which marketing channels work. Learn how proper CRM systems help driveway installers connect marketing spend to signed contracts and boost profitability.
- CRM Software for Kitchen & Bathroom Fitters8 min readDiscover how kitchen fitters can use CRM systems to track £10k-£50k projects, measure marketing ROI, and stop losing leads.
- Swimming Pool Builder Lead Management8 min readDiscover why pool builders need specialised CRM systems that track marketing attribution across 6-12 month sales cycles.
- Conversion Specialist CRM Features12 min readDiscover how CRM systems help barn conversion specialists track leads through 12-month sales cycles, manage regulatory compliance, and connect marketing spend to revenue.
- EV Charger Installer CRM Requirements8 min readMost EV charger installers choose the wrong software. Learn the critical difference between charger management platforms and installer CRM systems that scale.
- Civil Engineering CRM vs Project Management8 min readDiscover how purpose-built CRM systems help civil engineering firms improve profitability by 25% through better project tracking and resource management.
- CRM for Commercial Fit Out Companies8 min readDiscover how CRM systems transform commercial fit-out businesses. From pipeline management to project tracking, find the perfect solution for your contracting needs.
- 5 Ways CRM Helps Painters Win More Work8 min readDiscover how CRM systems help painters and decorators track which marketing channels deliver actual revenue. Stop guessing, start measuring what works.
- Solar Panel Installer CRM | From Quote to Install8 min readDiscover why generic CRMs fail solar installers and how industry-specific systems help scale from £500k to £2M revenue.
- CRM Software for Home Extension Specialists8 min readDiscover how CRM systems designed for extension builders can streamline lead management, project tracking, and client communication.